Food & Travel

Best places to visit in Hokkaido

Explore Japan’s Northern Wonderland

Hokkaido, Japan’s northernmost island, is a land of breathtaking natural beauty, rich seasonal experiences, and some of the best food in the country. While many travelers stick to Tokyo, Osaka, or Kyoto, Hokkaido offers something completely different: wide-open landscapes, powdery snow, fields of flowers, and steaming hot springs—all wrapped in a slower, more relaxed pace of life.

If you’re planning a trip to Hokkaido, here are the places I highly recommend visiting, each with its own unique charm.


❄️ Sapporo: A Perfect Blend of City and Nature

Your Hokkaido journey will likely begin in Sapporo, the capital city. It’s a comfortable, modern city surrounded by nature and famous for its snow, beer, and ramen.

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In winter, Sapporo transforms into a magical snow kingdom during the Sapporo Snow Festival, when massive ice sculptures line Odori Park. Even if you’re not visiting in February, there’s plenty to see and do. You can visit the Sapporo Beer Museum, enjoy sweeping views from the Sapporo TV Tower, or indulge in a steaming bowl of Sapporo miso ramen at a cozy local shop.

Summer brings a totally different vibe, with beer gardens popping up around the city and nearby lavender fields coming into bloom. Sapporo is the ideal base for both urban adventures and day trips.


🏞️ Furano & Biei: The Heart of Hokkaido’s Countryside

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If you’ve ever seen pictures of rolling fields of purple lavender under a bright blue sky, chances are they were taken in Furano. Just a few hours from Sapporo, Furano and its neighbor Biei offer some of the most stunning countryside in all of Japan.

Furano is especially famous in July for Farm Tomita, where entire hills are covered in vibrant flowers. Biei, meanwhile, is known for its “Patchwork Road,” a scenic driving route through multicolored fields, and the mysterious Blue Pond, which looks almost unreal in photos—and even better in person.


🎿 Niseko: For Snow Lovers and Ski Addicts

Niseko is internationally famous for its world-class powder snow, making it a winter paradise for skiers and snowboarders. The resorts here—like Grand Hirafu, Annupuri, and Hanazono—attract snow sports fans from around the world.

But Niseko isn’t just about skiing. After a day on the slopes, there’s nothing better than soaking in an outdoor onsen while watching the snow fall around you. And with views of Mt. Yotei in the background, it’s hard to imagine a more peaceful winter escape.


🌋 Noboribetsu: Hokkaido’s Onsen Heaven

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If your idea of a vacation includes hot springs and healing waters, then Noboribetsu should be high on your list. This small onsen town is located in a volcanic area, and its famous Jigokudani (Hell Valley) looks like something from another planet—steam rising from the rocky earth, sulfur-scented air, and natural hot spring streams.

Noboribetsu’s many ryokans offer traditional Japanese hospitality, complete with delicious meals and relaxing baths. It’s a perfect place to recharge your body and mind.


🦀 Hakodate: A Taste of the Sea

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Located at the southern tip of Hokkaido, Hakodate is a charming port town known for its fresh seafood and romantic atmosphere. One of its top attractions is the view from Mount Hakodate—especially at night, when the city lights up like a glittering jewel. It’s widely regarded as one of Japan’s top three night views.

Start your morning at the Hakodate Morning Market, where you can eat fresh uni, crab, and squid just minutes out of the sea. Then take a walk through the Motomachi district, where Western-style churches and homes reflect Hakodate’s unique international history.


🐻 Shiretoko: Where Nature Is Wild

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Shiretoko, on the eastern edge of Hokkaido, is a UNESCO World Heritage Site and one of the most untouched places in Japan. This is where you go if you want to get off the beaten path and truly experience Hokkaido’s wilderness.

You can take a boat cruise to spot brown bears, deer, and even whales, or hike through the Shiretoko Five Lakes trail. In winter, drift ice from Siberia floats along the coast, creating one of the most surreal natural scenes in the world.


🐧 Asahiyama Zoo: A Hit with Kids and Adults

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Located in Asahikawa, this isn’t your typical zoo. Asahiyama Zoo is famous for its innovative enclosures that allow animals to move naturally and engage with visitors. The most popular event is the penguin parade in winter, where you can watch a group of penguins waddle through the snow.

Kids love it, but honestly—so do adults. It’s a great stop if you’re traveling with family.


🦊 Otaru: A Canal-Side Stroll Through History

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Just 30 minutes from Sapporo, Otaru is a romantic little town that feels like it belongs in a Ghibli movie. The highlight is the Otaru Canal, lined with old warehouses that have been converted into cafés, shops, and galleries. At night, lanterns and snow give the town a magical feel.

Otaru is also known for its glasswork, music boxes, and sake breweries. Plus, the seafood here is outstanding—especially the sushi.


🌋 Lake Toya: A Scenic Getaway

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Nestled in a volcanic caldera, Lake Toya is a beautiful spot for hiking, boating, and relaxing in lakeside onsen hotels. On clear days, you can see Mount Usu reflecting in the water. One special feature? From May to October, the lake hosts nightly fireworks that light up the sky.

It’s a calm and restorative destination perfect for couples or solo travelers looking for peace.


🚗 Take the Scenic Route: Road Tripping in Hokkaido

Unlike other parts of Japan, Hokkaido is made for driving. Roads are wide, the views are stunning, and traffic is minimal. You can rent a car and explore the Daisetsuzan National Park, stop at small towns and Michi-no-Eki (roadside stations), or chase sunsets along the coast.

A road trip in Hokkaido gives you the freedom to explore at your own pace—and discover places not found in any guidebook.


🌸 Final Thoughts: Let Hokkaido Surprise You

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Hokkaido is one of those rare places where every season offers a new kind of beauty. Whether you’re carving through powder snow in Niseko, soaking in an onsen in Noboribetsu, or strolling through lavender fields in Furano, you’ll find yourself falling in love with Japan all over again.

It’s big, it’s wild, and it’s waiting to be explored—so pack your bags and let Hokkaido take your breath away.

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